As the holiday season draws near, people nationwide watch in anticipation as shopping malls, streets, houses, and restaurants are decked with Yuletide decoration. For some, (myself included) the event most awaited it that of Thanksgiving dinner. What with the gathering of the entire family, the array of delicious foods, and being the 1-month mark leading up to Christmas Eve, many would say Thanksgiving offers the most out of all the holidays. For others, however, the importance lies not in the day itself, but what lies in store for the following. Black Friday.
Though I’ve never participated personally, for years I’ve witnessed the lines upon lines of people massing to get into the local Best Buy or Target or other such store, just waiting to capitalize on the incredible sales opportunities offered only on the single day (November 25th) of the year. Moreover, not only do the penny-wise patrons sit in wait for their respective stores to open for business, but year after year, it seems they do so earlier and earlier before opening on that fateful Friday. Currently, it would not amaze me, in fact it is quite normal, to see a congregation forming outside the Wal Mart or Toys R Us not only on the day of Thanksgiving Thursday, but on the previous Wednesday as well with their tents and sleeping bags, chairs and tables, and anything else one might need for a regular camping trip.
Clearly these sales are of the utmost importance to many of these shoppers, but the age-old tradition may be coming to an abrupt end.
In recent news, major chains like Best Buy, Target, Macy’s, and Kohl’s released their intentions to begin their markdowns and sales not on the morning of Black Friday as is usual, but hours before, opening at midnight on Thanksgiving Day. Wal Mart is even so bold as to open at 10:00 pm that same evening. It seems that major retail stores across the country are keen on drawing more and more customers on possibly the biggest shopping day of the year (no surprises there). This change was met with hostility, however, as an uproar ensued originating from devoted Black Friday shoppers.
Though partly the hue and cry is a result of the inconvenience created by this unwanted schedule change as many shoppers will now have to leave home hours earlier, many even leaving their homes in the midst of Thanksgiving dinner, the main issues at hand are the tainting of an otherwise joyous and family-oriented holiday and the concern regarding workers rights.
Customers and workers alike believe it to be bad business for these retail giants to bring employees in to work, cutting into their time with family. With the economy as it is and unemployment sky high, workers are hard-pressed as it is finding free time as many are forced to work multiple low-wage jobs in order to make ends meat. Further interfering with their free time, especially on Thanksgiving, is next to personal insult.
The alteration of custom of a holiday like Thanksgiving, though matching with greedy, capitalist tendencies, is in fact quite un-American. If retail companies in the U.S wish to restore this important holiday which normally brings joy, love, and togetherness into our homes and into our hearts, they will revert to old ways and return to American workers the sanctity of family the holiday season brings.